About IWC Internet
IWC Internet specializes in Web Design and Multimedia solutions for small to medium sized businesses all over the New England area. At
IWC Internet, we bring the marketing power of the Internet to your business and improving your business' performance
IWC Internet is a Limited Liability Company headed by a former information technologies director for several high profile automotive dealerships. After sifting through many web solutions providers, we decided that it was time for a change. Businesses needed to be brought into the future without having to pay the exhorbitant rates that some providers were charging.
HOW WILL THE INTERNET CHANGE MY BUSINESS?
The minimum requirement of the business web site is to provide an online presence for the company. Customers are able to refer to the site to gain access to vital information such as the business' contact details, location, and the services provided by the business. Clientele often expect to be able to browse web pages to gain knowledge of the company from whom they are purchasing the service. Information on how to access the service or contact the business should be clearly marked on each page. This may be a form which the customer fills in to get a quotation or initiate the service, or a telephone number to contact the business.
Depending on the field of business, it may be beneficial to provide customers with online features such as shopping and ordering facilities. Features which have proven to be beneficial include booking forms for restaurants, quotation forms for service providers, and shopping facilities for retailers. These features and others are available from our archives, and can be purchased as optional extras on top of our standard packages.
Web sites as an advertising method
Businesses providing local services and national companies covering niche markets have demonstrated the benefits of an internet presence as a means of advertising, with little or no e-marketing. A web presence will allow your business type to be found in search engines, and this is especially true of local and niche market businesses. Most companies are able to draw business over the internet and a web site is the gateway to achieving this. On request, IWC Internet will be able to assess your business type for e-marketing potential, and all but our most basic web design packages include the e-marketing of your business as standard.
E-marketing and increasing business through the internet
Internet business requires minimal outlay, manpower and resources, and as such it is a particularly effective method of generating revenue for the start-up and SME sector. The internet offers an alternative method of marketing through the use of affiliations, and drawing web traffic by providing customers with resources relating to your field. All but our most basic web design package provides the software and management applications necessary during e-marketing. IWC Internet will act as consultants, and the web design packages allocate a budget for IWC Internet to market your web site.
Our previous web presence was a free site offered by a local shopping magazine. We never got any business fom the web. Then, IWC Internet redesigned our site, put us in their Search Dominator program and today we receive 25% of our business through the web. - Anthony Cilfone, Sales Manager, BMW of Watertown
Web sites as a customer prospectus
A content filled web site allows sales people and organizations to use their site as a prospectus or catalogue. Customers are able to refer to the site and browse at their leisure, building up a picture of your establishment and the services provided. Customer confidence can be achieved, and business owners are able to provide their clientele with their desired information.